Overview

The examples in this lesson show what happens when audience, problem, approach, and differentiation come together clearly.

Each organization has distilled its value into language that does real work, positions them in the market, signals who they serve, and makes their contribution immediately recognizable.

As you review each case, notice the choices behind the language. Clear UVPs stay grounded in specificity. The message centers the audience, the problem, and the distinct value of the solution without unnecessary detail. 

What's Next

The final activity guides you through crafting your own UVP using the structure we've built throughout this module. You'll identify your audience, name the problem you address, articulate your approach, and define what sets your work apart.