Overview

Your proof stack is the evidence that backs up your UVP.
A strong proof stack builds from the validation already present in your work. You need the right kinds of evidence, organized in a way that tells a coherent story.

It demonstrates how your community responds to your work and what outcomes you're producing over time. Evidence that aligns with your message makes it easier for funders and partners to quickly assess your credibility.

In this lesson, you'll learn how to build your own proof stack and where it becomes most valuable, from grant applications to partnership conversations to customer engagement.

What's Next

The next lesson walks through case studies of organizations with clear UVPs. You'll see how strong positioning translates into credibility with funders and partners.