Overview

Before you can articulate your unique value, you need a solid foundation. If these four areas aren't aligned, everything else becomes harder to communicate.

Here's what needs to be clear:

The problem you serve
What pain, gap, or inequity are you addressing?

Who you serve
The specific group or community you're building for

Your solution
What you're offering right now, not what's in development

Your capacity
What you can realistically deliver today with your current team, funding, and resources

When these four reinforce each other, your message becomes clearer. Funders understand your work faster. Trust builds more naturally.

What's Next

The next lesson explores what funders actually look for when evaluating your unique value, and how to position your work in a way that makes funding decisions easier for them.