Overview

Corporate grant programs are often designed to support specific communities while strengthening the company's position in the markets it serves.

The structure of these programs reflects how a company chooses to engage with its stakeholders and the type of impact it wants associated with its brand.

Some programs offer funding alongside visibility or access to additional resources. Others focus on local investment or targeted initiatives that align with the company's long-term direction. These design choices shape how funding flows and which applicants are most likely to succeed.

In this lesson, we'll show you how Botox and IFundWomen partnered to create a grant program that serves both community impact and brand positioning goals.

What's Next

In the next lesson, we’ll break down the components of a strong proposal and explore the psychology of impactful storytelling and a strong story arc.