Introduction

In this lesson, we'll focus on one of the most important aspects of your brand messaging - and therefore your funding strategy – your Unique Value Proposition (UVP).

What is a Unique Value Proposition (UVP)?

A Unique Value Proposition (UVP) is a concise statement that highlights the specific benefits your business or project offers. It delineates how your offerings meet customer needs in ways that competitors do not, thereby distinguishing your venture in the marketplace. More than just a tagline or slogan, the UVP underscores your venture's distinct advantages in a competitive market.

Why You Need a UVP for Your Grant Application

When applying for grants, it's essential to stand out among numerous competing ventures. For instance, when The Well Work announced The UnderFUNDED Grant for Black Founders, we received 3,000 applications in the first few weeks. Similarly, other grant programs often attract hundreds or thousands of applications.

Your UVP is the key element that differentiates you in this crowded field. It enables grantors to quickly grasp the unique benefits your venture offers and why it merits their funding over other candidates.

We go over this and more in the video.