Black

UVP in Action: Health in Her Hue Case Study

Summary

Introduction

Health in Her Hue is a digital platform with a mission to connect Black women and women of color to culturally sensitive healthcare providers. The platform has raised significant funding, emphasizing its commitment to addressing healthcare disparities.

“Health in Her HUE connects Black women and women of color to culturally sensitive healthcare providers, evidence-based health content, and community support.”

Company Overview

  • Background: Health in Her Hue, founded in 2018 and based in New York City, is a private company focused on reducing racial health disparities by connecting women to healthcare providers and offering customized care support.

  • Services and Offerings: The platform offers tailored content, consults, and recommendations to improve health outcomes for Black women and women of color.

Key Aspects of Health in Her Hue's UVP

  1. Target Audience: The platform primarily serves Black women and women of color, who are seeking culturally sensitive healthcare.

  2. Problem Addressed: Health in Her Hue addresses the critical gap in the healthcare industry by providing access to culturally sensitive healthcare providers.

  3. Unique Solution: The platform offers connections to healthcare providers and evidence-based health content tailored to the unique needs of its target audience.

  4. Market Differentiation: Health in Her Hue stands out in the health tech industry due to its focus on addressing racial disparities in healthcare and its significant market share.

Impact and Contributions

  • Community and Support: Founded by public health innovator Ashlee Wisdom and strategic executor Eddwina Bright, Health in Her Hue is centered around community well-being. It offers a space for Black women to find support, information, and connections to healthcare providers who are sensitive to their cultural needs.

  • Three C's Approach: The platform describes its offerings in terms of three 'Cs': Connection (provider directory), Content (a content and research library), and Community (forums and care squad program).

  • Vision and Mission: Health in Her Hue aims to be the first touchpoint for Black women and women of color when it comes to health-related inquiries, ensuring they have access to tailored health information and resources.

Conclusion

Health in Her Hue's UVP showcases its commitment to tackling the systemic challenges in healthcare access for Black women and women of color. The platform not only connects them with culturally sensitive healthcare providers but also empowers them with relevant content and a supportive community.

This innovative approach positions Health in Her Hue as a leader in addressing healthcare disparities and enhancing the overall well-being of its target demographic.