
Case Study I : Felicia Jackson - CPR Wrap
Summary

Grant Received: $50,000 at the Black Magic Reimagined Summit Pitch Competition
Background and Inspiration
Felicia Jackson, the founder of CPR Wrap, was inspired to create her product after a personal experience highlighted the need for a simple, accessible CPR guide. Her company's story reflects her commitment to making life-saving techniques available to everyone, regardless of medical training.

Innovative Design and Functionality
CPR Wraps feature a transparent overlay with clear, straightforward instructions for performing CPR. This innovative design demystifies the process, making it possible for anyone to administer CPR in an emergency.
Market Analysis and Relevance
The demand for accessible emergency healthcare tools is significant, given the critical importance of timely intervention in cardiac emergencies. CPR Wraps meet this need by simplifying the CPR process for non-medical individuals.
Entrepreneurial Challenges and Resilience
Overcoming the hurdles of entrepreneurship, Felicia faced the daunting task of turning her life-saving idea into a tangible product. She navigated the complexities of product development, patenting, and entering a market dominated by large, established companies. Despite these challenges, her determination never wavered.
Felicia's journey also involved the intricate balance of managing personal responsibilities and her burgeoning business. She successfully harnessed her experience and insights as a medical professional to design a product that demystifies the CPR process, making it accessible to everyone.
Her dedication to making a difference in emergency healthcare is reflected in every aspect of CPR Wraps. The grant she received is not just a financial investment in her company; it's a recognition of her perseverance and the potential impact of her life-saving innovation.

Impact of Grant Funding
The $50,000 grant has likely played a significant role in expanding the reach and development of CPR Wraps, allowing more individuals and organizations access to this essential tool.